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PAULUHN ANNOUNCES
E-STORE
Pearland, TX, January 21, 2008 - We are
excited to announce that we have opened an e-store for Pauluhn logo
apparel.
Land’s End Business Outfitters has been selected as our apparel
supplier. The website address for the Pauluhn e-store is http://ces.landsend.com/Pauluhn
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PAULUHN DEBUTS NEW LOGO
Redesigned logo reinforces tie with Federal Signal
to strengthen and clarify
brand identity.
Pearland, TX, August 24, 2007— Pauluhn announces new logo design, combining the Pauluhn name with Federal Signal’s internationally recognized “FS” symbol. The revamped visual trademark will strengthen and clarify Pauluhn’s brand identity with its parent company of 10 years. A leader in marine, drilling and industrial lighting, Pauluhn is an integral part of Federal Signal’s
Safety and Security Systems Group.
The new logo will also serve as a platform to launch a streamlined market identity of NRL Lighting Products under the Pauluhn brand. NRL Lighting Products, in 1999 acquired by Federal Signal and absorbed by Pauluhn, will continue operations in Nisku, Alberta as part of Pauluhn.
“In the past, the Pauluhn and NRL names were oftentimes presented side-by-side in our marketing efforts,” says Pauluhn’s Will Bullock, general manager. “While successful, we’ve
concluded that a single brand strategy is best suited for where we want to take
the company. By bringing both organizations under a single umbrella, we can strengthen
our marketing message and eliminate any brand confusion that might exist among
our customers and channel partners.”
Explaining that Pauluhn will be undertaking a series of measures aimed at
the dissolution of the NRL brand, Bullock emphasized that the change is in name
only. “Other than eliminating the brand name, this move has no effect on production
and customer service operations in Nisku, Alberta. The Nisku operation is the
key component of our strategy to provide the Canadian market with local, in-country
service and technical support.”
A unified product catalog and website are anticipated by the first quarter of 2008, with the products currently manufactured under the NRL name consolidated into the Pauluhn portfolio. All major product lines will remain in place.
About Federal Signal Corporation
Founded in 1901, Federal Signal Corporation (NYSE: FSS) promotes a strategy of advancing security and well-being for communities and workplaces around the world. Federal Signal is a manufacturer and global supplier of safety, audio/visual signaling and communications equipment; fire rescue products; harsh environment lighting; street sweeping and vacuum loader vehicles; refuse truck bodies; high-performance water blasting equipment; parking control equipment; carbide and super-hard tipped cutting tools; precision metal stamping punches; and components for plastic injection molds. For more information about Federal Signal visit: http://federalsignal.com
CAREERS
AT PAULUHN
If you are interested in a career at Pauluhn please
visit our corporate website: http://www.federalsignal.com/Careers_2027.asp
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